Here is an ad for “None But the Lonely Heart” (1944), published this day in 1944, about a month after the film’s release. Unlike a lot of film ads from that era, there are no raging superlatives to entice the viewer, or even much description of the story. Just a grave portrait of Cary Grant in a role unlike any other he had played up to that time.
It’s interesting that few photographic images were used of stars in ads at this time, considering how many miles of print film were used up on them in the publicity departments. Almost always an artist’s rendering was used to create the posters and print ads.
This drama of London’s East End was a turning point in Cary Grant’s development as an actor, but unfortunately not a big box office draw. As has happened to many actors in their careers, the public had gotten used to seeing him one way, and didn’t want him to change.
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